Cov ntaub qhwv caj dab silicone hauv kev lag luam European: kev hloov pauv loj hlob uas tsav los ntawm cov tub ntxhais hluas - tsom mus rau qhov kev thov loj heev ntawm cov neeg siv khoom hnub nyoog qis dua 25 xyoo
Cov ntsiab lus xaus
Pawg hnub nyoog loj hlob sai tshaj plaws hauv Tebchaws Europesilicone duav ncookev ua lag luam yog pawg hnub nyoog qis dua 25 xyoos. Txij lub Ib Hlis mus txog rau lub Kaum Hli 2023, tus naj npawb ntawm cov neeg siv hauv pawg hnub nyoog no tau nce 312% txhua xyoo piv rau xyoo 2019, ntau dua li qhov kev loj hlob ntawm lwm pawg hnub nyoog. Tom qab qhov xwm txheej no yog kev txhawb nqa dav dav ntawm cov neeg siv khoom hluas qhov kev thov rau kev tsim tus kheej, kev sib raug zoo thiab kev yooj yim ntawm kev lag luam hla ciam teb e-lag luam35.

Kev nkag siab txog cov ntaub ntawv: Kev nce ntxiv ntawm kev siv cov tub ntxhais hluas
1. Tus nqi loj hlob ntawm cov neeg siv hnub nyoog qis dua 25 xyoo yog ua rau muaj qhov sib txawv
Cov ntaub ntawv tseem ceeb: Raws li JD.com's "2023 European Import Product Consumption Trend Observation", cov neeg siv khoom hnub nyoog qis dua 25 xyoo muaj kev loj hlob ntawm 312% ntawm cov neeg siv uas yuav cov khoom xa tuaj hauv Tebchaws Europe, ua pawg loj hlob sai tshaj plaws ntawm txhua pawg hnub nyoog3.

Kev tshuaj xyuas sib piv: Txawm hais tias qhov feem pua ​​ntawm cov neeg siv hnub nyoog 26-35 hauv tib lub sijhawm yog siab txog 45%, qhov kev loj hlob tsuas yog 79%; thaum qhov feem pua ​​ntawm kev siv ntawm cov pab pawg hnub nyoog qis dua 25 hauv kev zoo nkauj, cov khoom siv khaub ncaws thiab lwm pawg tau nce ntxiv ntau, uas yog sib xws nrog cov yam ntxwv ntawm cov silicone duav pads310.

2. Txiv neej thiab poj niam sib txawv ntawm qhov xwm txheej
Kev ua lag luam uas poj niam tswj hwm: Cov poj niam suav txog ntau dua 60% ntawm cov neeg siv khoom European. Cov ntaub qhwv caj dab silicone, ua lub cuab yeej kho lub cev, ua tau raws li qhov xav tau ntawm cov poj niam hluas rau "kev ua kom zoo dua ntawm lub duav-rau-lub duav" thiab "kev hnav khaub ncaws zoo dua"38.

Cov lag luam txiv neej tab tom tshwm sim: Nplooj Ntawv Web 4 thiab Nplooj Ntawv Web 8 qhia tias cov ntaub qhwv caj dab silicone txiv neej (xws li "ris tsho hauv qab ntawm txiv neej uas tuab dua") tau pib nkag mus rau hauv kev ua lag luam, feem ntau yog rau cov kev xav tau tshwj xeeb xws li Cosplay thiab kev ua kom lub cev muaj zog, thiab feem pua ​​ntawm cov neeg siv txiv neej hnub nyoog qis dua 25 xyoo tau nce 28%48.

Cov tsav tsheb loj hlob: Kev txhais cov kev xaiv ntawm cov neeg siv khoom hluas
1. Kev ua kom muaj kev sib raug zoo hauv social media thiab kev zoo nkauj
Cov txiaj ntsig kev lag luam ntawm cov neeg nto moo hauv Is Taws Nem: "kev sib tw nkhaus" thiab "kev qhia hnav khaub ncaws" yog nrov ntawm cov platform xws li Instagram thiab TikTok, thiab cov ntaub qhwv caj dab silicone tau siv dav ua "cov khoom siv kho kom zoo nkauj tam sim ntawd". Piv txwv li, tus neeg nto moo hauv Is Taws Nem Mev @BodyShape_EU tau siv cov yeeb yaj kiab sib piv kev sim tiag tiag, thiab ib daim ntawm cov ntsiab lus tau tsav 170% nce hauv kev muag khoom ntawm ib hom ntaub qhwv caj dab 310.

Kev hloov pauv zoo nkauj ntawm tiam Z: Cov tub ntxhais hluas nyiam "kev ua kom lub cev tsis mob". Piv nrog kev phais mob, cov ntaub qhwv caj dab silicone muaj qhov zoo xws li tus nqi qis, tsis muaj lub sijhawm rov zoo, thiab rov qab tau, uas haum rau lawv lub tswv yim "kev paub ua ntej"5.

2. Kev hloov pauv ntawm kev lag luam e-lag luam hla ciam teb
Kev txaus siab rau cov kev xav tau tam sim ntawd: Alibaba International Station, Amazon thiab lwm lub platform muab kev pabcuam "xa khoom mus rau Tebchaws Europe 7 hnub", nrog rau "kev xa rov qab yam tsis muaj kev txhawj xeeb" thiab "kev muag khoom hauv zos" kom tshem tawm cov tub ntxhais hluas txoj kev tsis ntseeg txog kev yuav khoom hla ciam teb28.

Cov khoom lag luam tshwj xeeb tshwm sim: xws li "rau xim xaiv tau" thiab "kev hloov kho lub duav" cov haujlwm uas tau hais hauv nplooj ntawv web 4, uas ua tau raws li qhov xav tau ntawm Generation Z rau kev qhia tus kheej; qee lub npe tau tsim cov qauv tsim tshiab xws li "ci ntsa iab" thiab "hloov xim kub-rhiab" los txhawb cov cwj pwm hauv zej zog410.

3. Kev nthuav dav ntawm ntau yam kev xav tau raws li qhov xwm txheej
Cov xwm txheej hnav txhua hnub: Cov ntaub qhwv lub duav silicone nyias thiab tsis muaj qhov tsis xws luag (xws li "Hengyuanxiang lub plab siab thiab ris tsho hauv qab nqa lub duav" muag zoo ntawm Suning platform hauv nplooj ntawv web 6) tau dhau los ua cov khoom sib phim tsis pom rau cov ris tsho nruj thiab tiab 68.

Kev tawg ntawm thaj chaw ntsug:

Kev coj noj coj ua Cosplay: Ib qho kev tshawb fawb uas Gamescom ua, uas yog ib qho kev nthuav qhia kev ua si hauv German, tau qhia tias 43% ntawm cov neeg koom nrog hnub nyoog qis dua 25 xyoo tau yuav cov ntaub qhwv caj dab silicone rau kev ua yeeb yam.

Kev nkag mus rau hauv cov zej zog kev noj qab haus huv: British fitness KOLs tau tshaj tawm "kev npaj ua kom cov leeg nqaij gluteal ua haujlwm" thiab pom zoo cov ntaub qhwv caj dab silicone ua "cov khoom siv cob qhia hauv tsev", nrog rau kev tshawb nrhiav cov khoom cuam tshuam nce ntxiv 89%810.

Kev sib tw ua lag luam thiab lub tswv yim lag luam

1. Cov Hom Neeg Koom Tes Hauv Kev Lag Luam57

Hom Tus Neeg Sawv Cev Hom Lag Luam Kev tsom mus rau kev lag luam

Cov khoom lag luam ris tsho hauv qab ib txwm muaj Langsha, Hengyuanxiang muag khoom ua ke (xws li ris tsho hauv qab + lub duav sib xyaw ua ke)

Kev tsim kho lub cev Jusen Shayu Kev tsim kho tshiab (sov so, cov khoom siv tua kab mob)

Tus neeg tshiab DTC hla ciam teb GlamCurves Precision social media delivery + KOL kev koom tes

2. Cov rooj plaub kev lag luam rau cov hluas

Cov ntsiab lus sib tham: Lub npe lag luam Italian ButtLab tau tshaj tawm "AI lub cuab yeej tshuaj xyuas lub duav", uas tso cai rau cov neeg siv kom tau txais cov lus qhia txog cov khoom lag luam tom qab upload cov duab, ua rau cov nqi hloov pauv nce ntxiv 35%10.

Cov lus thov kev tiv thaiv ib puag ncig: Lub npe lag luam Fabkis EcoShape siv cov khoom siv silicone uas siv tau dua tshiab thiab nyiam cov neeg tiam Z uas paub txog ib puag ncig los ntawm "pub 1 euro rau cov koom haum txuag dej hiav txwv rau txhua daim muag"57.

Cov qauv thiab cov teeb meem yav tom ntej

1. Kev taw qhia txog kev siv thev naus laus zis

Kev koom ua ke ntawm cov khaub ncaws ntse: Kev tsim cov "ntse duav pads" nrog cov sensors siab sib xyaw ua ke, saib xyuas tus cwj pwm zaum thiab kho lub zog txhawb nqa los ntawm APP, tau txais 5 lab euros hauv kev nqis peev los ntawm lub koom haum German venture capital7.

Kev tshawb pom cov khoom siv: Cov txheej txheem kev lag luam ntawm cov khoom siv biodegradable silicone tab tom ua kom nrawm dua, thiab nws xav tias cov khoom lag luam cuam tshuam yuav suav txog 30% ntawm kev ua lag luam European hauv xyoo 203057.

2. Tej yam yuav ua rau muaj kev pheej hmoo
Kev saib xyuas nruj dua: EU npaj yuav tsim "Silicone Products Chemical Additive Restriction Act", uas yuav ua rau cov nqi ua raws li cov tuam txhab nce ntxiv5.

Kev tsis sib haum xeeb hauv kab lis kev cai: Qee lub koom haum poj niam txiv neej thuam cov ntaub qhwv caj dab silicone rau "ua kom lub cev ntxhov siab ntxiv", thiab cov npe lag luam yuav tsum sib npaug kev lag luam thiab kev lav phib xaub hauv zej zog los ntawm kev lag luam "Lub Cev Zoo"310.

Cov lus qhia ua: Yuav ua li cas thiaj ntes tau kev lag luam hluas
Kev tsim khoom raws li cov ntaub ntawv: Txheeb xyuas cov kev hloov pauv ntawm kev thov los ntawm kev tshuaj xyuas cov lus kub ntawm TikTok (xws li #HipEnhancement, #NoSurgeryNeeded), thiab tso tawm cov qauv txwv tsis pub dhau qhov xwm txheej (xws li "tus qauv ci ntsa iab ntawm kev ua koob tsheej suab paj nruag")810.

Kev Ua Haujlwm Hauv Zos: Teeb tsa cov chaw khaws khoom txawv teb chaws hauv lub teb chaws Yelemees thiab Fabkis kom ua tiav "kev xa khoom hnub tom qab"; ntiav cov neeg muaj feem cuam tshuam hauv zos los tua "cov yeeb yaj kiab qhib lub thawv thiab hnav khaub ncaws" kom txo cov teeb meem kev coj noj coj ua23.

Kev tsim qauv sib cais hauv zej zog: Pib qhov kev ua ub no "Pab Pawg Phooj Ywg Yuav Khoom Kom Txaus Siab Rau Kev Pov Hwm Lub Neej", thiab siv cov saw hlau ntawm cov neeg siv hluas kom ua tiav kev nrhiav cov neeg siv khoom pheej yig68.

Xaus lus
Cov neeg siv khoom hnub nyoog qis dua 25 xyoo tsis yog tsuas yog lub cav loj hlob ntawm kev lag luam silicone hip pad, tab sis kuj yog lub zog tseem ceeb uas txhais cov khoom lag luam yav tom ntej. Cov hom lag luam yuav tsum siv kev tsim kho tshiab thev naus laus zis ua lub hmuv thiab lub suab nrov ua lub tsho tiv thaiv los tsim kev sib tw ruaj khov hauv kev hloov pauv ntawm cov neeg siv khoom ntawm cov tub ntxhais hluas no.